How native advertising can strengthen your brand
What is native advertising?
Native advertising is a digital ad format that forms a natural part of the medium and blends in with the rest of the editorial content.
Is there a difference between content marketing and native advertising?
It is a common misunderstanding that content and native are the same thing. But the difference is that content marketing mainly focuses on the company's own channels such as Instagram, Facebook, blogs and more. Whereas native advertising always means advertising on an external platform. The idea with native is to take advantage of the platform's content and already established audience.
Why use native advertising?
Native advertising has many strengths, but mainly it is a great way to strengthen the company's brand. Because a native ad blends into the editorial content of the page, the credibility of the brand increases. Some strengths of using native advertising are:
It is target group adapted
You can share a lot of information at the same time
It creates greater engagement than standard banner ads
Increases the purchase interactionYou’ll get full control over your content
How to design a really good native ad?
It is very important that you design the ad in the right way, otherwise you risk losing credibility instead of the other way around. When creating the ad, it is important to start at the right end - in this case, build the article based on the objective. It's a good idea to have an outsider either create or review the ad to ensure it's written from an objective point of view. In addition to that, it is important to consider:
Target group
Tonality that matches the platform
To keep it relatively short and break the article into paragraph
A headline and introduction that entices you to read
Keep track of the statistics and be prepared to make fine adjustments
How do you measure native marketing?
One of the advantages of native advertising is actually that it is measurable at all stages.
You can use different kind of headlines to see which ones click the best?
Different versions of the same article – for instance different length and language.
Call to action – Which ending leads to the most leads?
Based on the results, you can use your data to fine-tune, adapt the ad or create new ads to have an even better effect in the future.
Want to talk about Native Advertising?
To create the best possible native marketing with guaranteed positive results, Thuritz work together with Sunt, which is Sweden's most effective platform for native & content ads. Through Sunt's scalable ad formats, we enable the distribution of sponsored articles and content ads on over 250 sites.