Why the idea behind your marketing campaign should have equal priority as media purchases
Many businesses make the mistake of deciding on media purchases before the idea behind the campaign has fully taken shape, or as many agencies with a bit too much creative focus often do, after the idea is set. This approach can lead to an ineffective and disconnected campaign.
Leveraging New Year's Resolutions in Marketing: How Companies Capitalize on the Start of a New Year
Discover how companies use the start of the new year to their advantage in marketing campaigns. From targeting new year's resolutions to launching fresh products and initiatives, learn how businesses capitalize on the opportunity to start fresh and engage with consumers. Increase your marketing strategy's effectiveness by taking a cue from these successful techniques.
An example of creative placemaking
The term creative placemaking has increased in popularity in recent years. It is a societal development method whose purpose is to utilize the power of art, culture, and creativity to drive change, growth, and transformation in a way that strengthens character and quality of a particular place.