Creating digital guidelines for SOS Children Villages Sweden
How to incorporate the new graphic element ”The bubble” in digital platforms
SOS Children Villages launched The Bubble
”The brand bubble is our signature shape that strengthens our global brand recognition. It is inspired by the curves of the emblem, transformed into a speech bubble that represents the voices of those we serve. It is meant to be used playfully”
Mission:
Create guidelines and templates on how to incorporate the new graphic element ”The bubble” in digital platforms for SOS Children Villages Sweden (SOS Barnbyar).
SOS Children's Villages' needs:
A graphic style that works both digitally as well as in print that permeates all platforms and media.
Templates that can streamline and facilitate production for employees and consultants.
Drop-in templates for social media posts
Drop-in templates made in powerpoint, Adobe XD, and Figma for organic and paid social media posts and stories. The goal is that anyone in the organization should be able to create content without risking going against the graphic identity.
Drop-in templates for Video content
Each animated text box can be duplicated, deleted, moved or extended without any problems. By dragging and dropping images and videos, the user can create an animated video for social media in less than 10 minutes.
Design for mail contact
Templates for mailing such as newsletters, campaigns, and monthly letters to customers and users.
