Uniting an industry in difficult times
SES – Sveriges Event- och Sponsrings-byråer
SES på distans
The Covid-19 pandemic hit the swedish event industry hard. Something that got SES (The event-sector association) to cancel the event industry's great gala, Gyllene Hjulet. A decision the two creatives Rasmus Thuritz (myself) and Johan Lundin considered to give bad signals about the event industry's ability to think innovatively.
Gyllene hjulet rullar inte i Coronas spår
By sharing our opinion with the media, SES's decision received a lot of attention. They eventually reached out to us with a request to arrange a digital meeting that would gather all the people working in the event industry to discuss the pandemic situation. Together we launched the concept "SES på distance", a live digital debate about the event industry and its handling of Covid-19. Reaching and affecting a whole sector.
